Our firm Reciprocity ROI was started with the belief that "great business happens when you have great relationships". The Oxford Dictionary's definition of Reciprocity is "the practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another". In business there are always multiple exchanges happening, and with the focus many times only being on profit or self-serving interests and not mutuality, inevitably the Return on Investment (ROI) factor gets lost.
All types of exchanges happen in business from an investment perspective, whether it's employee to customer, employee to employee, boss to employee, business to business, or bank transactions, it all has to come together holistically in the form of Reciprocity. Every business exchange is an investment in time, thought, and money. Total Reciprocity is achieved when we put mutuality first in business. As total Reciprocity is achieved, the total ROI factor is realized.